Unstructured Data and the Challenge of Modern Data Management Data volumes continue to skyrocket and businesses keep working to harness that data for analytics and intelligence, driving innovation and improving business outcomes. Now, GigaOm analyst Enrico Signoretti says businesses are finally getting a handle on the unique challenge of operationalizing unstructured data. “Enterprises are finally recognizing the need for better data management around unstructured data,” Signoretti says. “The ongoing data growth requires a new approach to understand and classify data, especially now with multi-cloud and data dispersed in several repositories.” In his report Building a Modern Data Management Strategy, Signoretti details a simple and effective approach to data management, focusing on how data management software firm Datadobi is building on a vision for modern data management.