Google is set to mirror one of Apple's smartest moves on April 3, 2021, 11:29 Rumor mill: Google is reportedly developing its own custom system-on-a-chip (SoC) for next-generation Pixel handsets. The chip, which is being co-developed with Samsung, is expected to premiere in upcoming Pixel 6 later this year. The news come following a previous earnings call in which Google CEO Sundar Pichai described “deeper investments in hardware” and teased a “terrific roadmap ahead” for 2021. We had heard that Google’s Pixel 6 would be powered by the Snapdragon 775 or 780G, however a new report from 9to5Google claims that this year Google will be debuting a new in-house SoC codenamed “Whitechapel.” According to internal Google documents shared in the report, this will begin with the "GS101" chip in upcoming Pixel 6 phones.