Upstream pricing: Something has to give — Freightonomics Is consumer inflation just getting started? 1 minute read With consumer prices creeping higher as shortages plague almost every industry from manufacturing to grocery stores, many people are wondering if economic relief is on the way. On this episode of Freightonomics, Anthony Smith and Zach Strickland look upstream to source some relief but are disappointed to see prices just as high as at the consumer level. They welcome Zac Rogers from Colorado State University to the show. Rogers brings along his dad, Dale Rogers, to create a little family debate around the state of the freight economy.