Vaccination Demand Observatory launched to strengthen local communication programs to address vaccine misinformation UNICEF, Yale Institute for Global Health, and Public Good Projects team up to create the Vaccination Demand Observatory to equip country teams with tools to counter misinformation and mistrust related to all vaccines News provided by Share this article Share this article As countries begin rolling out COVID-19 vaccination, public health experts know that the last inch -- getting the vaccine from vial to arm -- can be the hardest. Public uncertainty in the current pandemic has been exacerbated by an "infodemic," a confusing epidemic of information and misinformation. The Vaccination Demand Observatory (The Observatory) is developing tools, training, technical support and research to equip in-country teams to mitigate the impact of misinformation and mistrust on all vaccines. This program is organized in three pillars: social listening analytics and insight generation, a training and education program to tackle challenges related to all vaccines, and a communications lab.