| April 30, 2021 As we mark 3 May, World Press Freedom Day media across the globe are fighting threats both existential and immediate. The COVID-19 health pandemic has exacerbated, and in many instances accelerated challenges familiar to media owners, editors and journalists everywhere. The dilemma for an industry shrinking by the day and fast running out of money is that the biggest, most unavoidable cost is the journalism that, by its very essence, defines it. Above all, COVID-19 has forced questions around the economic model and how media are financed front and centre for everyone with even just a passing interest in how news is produced. The insecurities that have been corroding the industry for over two decades are now circulating wildly and devastating newsrooms and boardrooms worldwide.