Customers buy gold at Phu Quy gold shop in Hanoi. (Photo: VNA) Hanoi - Vietnam is the largest gold market in Southeast Asia, according to a recent study of the World Gold Council (WGC). The WGC also announced the country among the top 10 markets in the world, saying consumer demand for gold in Vietnam reached 39.8 tonnes in 2020, higher than the demand of 37.6 tonnes in Indonesia and 9.4 tonnes in Singapore. The study of 2,000 local investors in March last year also said gold is the top asset class for 68 percent of Vietnamese investors while the outlook for the precious metal was positive, adding 81 percent of people who bought gold considered buying more. The average rate for buying more gold is 45 percent globally.