Ving branding Ving’s revamped branding communicates harmony and well-being for vacationers who are longing to explore the world again. Responses by Anna Ahnborg and Oskar Andersson, design directors, Happy F&B Background: Scandinavian holiday brand Ving was originally part of the global Thomas Cook Group, but when the Thomas Cook Group collapsed, Ving lost the rights to its previous visual identity. Ving’s branding needed to match parent company Nordic Leisure Travel Group’s future business strategy, a significantly broader offer to cater to a more diverse target audience. It’s a modern and flexible identity more suitable for today’s media landscape.