Virgin Mediaâs âBacking Businessâ is Back With â¬100,000 Programme to Support Munster Businesses May 7, 2021 Pictured: Mags Brennan, Permanent TSB Virgin Media’s successful âBacking Businessâ initiative has teamed up with Permanent TSB, Digital Business Ireland (DBI), Milk Bottle Labs and Munster Local Enterprise Offices for a â¬100,000 programme to select and support five businesses across the Munster region with bespoke digital transformation packages. The initiative is targeted at SMEs and any business can enter. The aim of the campaign is to help small businesses benefit from new online consumer spending patterns with support from industry experts to help raise their ecommerce offering to the next level.