vivo has announced the launch of its newest Y-Series smartphone, the Y20s, in Kenya. This comes after the company was ranked fifth in the global smartphone market in 2020 by the International Data Corporation (IDC) with a market share of 8.6 percent and shipments exceeding 110 million devices. Within last year, vivo was one of the three smartphone brands to maintain an increase in shipments despite the overall downturn experienced. “vivo’s success in the global market can be attributed to its persistent efforts to understand and tap into specific consumer behaviours,” says James Irungu, Brand and Communications Manager at vivo Kenya.