By TVN Staff | April 15, 2021 | 3:17 p.m. ET.
Vizrt, a global provider of software-defined visual storytelling solutions for media content creators, today debuted Vizrt Channel Branding. One of five software Solution Suites made available exclusively through Flexible Access, Vizrt Channel Branding makes complex channel branding graphics simple for customers faced with the growing need to promote more content across more channels.
The company said broadcasters, marketing and promotions departments and master control technical departments “all benefit from Vizrt Channel Branding software’s ability to adapt and scale up and down to meet rapidly changing production needs.”
Daniel Nergard, president of Vizrt, said: “Vizrt Channel Branding acts as an extension to promotional and marketing departments of media organizations. It lets broadcasters protect and promote their most important asset – their identity – and enables them to hold onto audience engagement across channels and through promotional breaks and at the same time, powerfully reinforce their brand equity. When all this is possible for a single operator to manage and monitor for multiple channels, it becomes a true competitive differentiator for media producers.”