Instagram has changed the way people travel. Rebecca Ryan finds out how Tourism Waitaki is using social media to its advantage and what the most “Instagrammable” spots in the district are. Have you ever seen someone’s travel photo on Instagram and been inspired to go there? Posts about travel on social media are dramatically affecting people’s decision-making about the experiences they choose to have – and a destination’s “Instagrammability” is now a major driver of its attractiveness. Due to international travel restrictions, there has been a much bigger focus on New Zealanders exploring their own backyard and heading off the beaten track this summer, which has also resulted in a shift in the popular destinations for Instagrammers.