Want to Maximize Profits? Don’t Overlook Your DMS The technology driving your dealership should deliver better business decisions. It should reduce backlogs of old data, manual re-entry and clumsy reporting that hinders your operations. Lindsay Lauck | May 26, 2021 Dealers want technology to increase their profitability. That makes sense. After all, you wouldn’t invest in new digital steps if it cost more money. And, if you’re like a lot of dealers in the last year, you’ve added at least one. According to the 2020 Digitization End-to-End Study from Cox Automotive, 69% of franchise dealers did just that. And it seems to be paying off. Overall buyer satisfaction rates hit at an all-time high of 72% recently.