Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Hollis Johnson/Business Insider Microsoft criticizes Apple's Touch Bar in new advertisement for the Microsoft Surface Pro 7. Apple is said to be planning to get rid of the Touch Bar entirely in its latest update. The two companies have long gone head-to-head in their advertising efforts around computers, with the rivalry going back decades. Apple and Microsoft's decades-long rivalry is alive and well, with the PC-maker taking a swipe at Apple's MacBook Touch Bar in its latest advertisement for the Surface Pro 7.