WayCool gears up for entry into western India, Middle East Published: Recipient's Name Send Agri-commerce company WayCool Foods has crossed the Rs 1,000 crore ARR (Annual Recurring Revenue) milestone and is well on the path of expanding into newer markets such as west of India and the Middle East. Chennai: Karthik Jayaraman, CEO-Co-Founder, WayCool Foods & Products, said, âThis represents a 4X growth over the same time last year, and puts us on track to achieving our annual revenue goals. We have also increased our customer base by 4x in the last 1 year. Over the next few years, we plan to further invest in, and leverage deep tech and automation to enhance our efficiency. We will also be expanding our sales footprint to Western India and the Middle East.ââEntering specifically Maharashtra is a logical next step since we work deeply for sourcing in that state and have one of our strongest bases there. The Middle East has had deep relationships with India for millennia, and is keen to build food security. India is the natural partner for the Middle East in this quest. Given WayCoolâs strong sourcing networks coupled with our next-gen tech integrated supply chain, we believe we are well-positioned to fulfil the regionâs requirements. In addition, the large Indian diaspora becomes a natural market for our products,â he added.