Virtual Try On in action. (Image supplied on behalf of Woolworths SA) Covid-19 has accelerated the growth in online shopping as customers have shifted to doing their shopping from the comfort and safety of their homes. Through the introduction of these new interactive digital platforms, Woolworths now offers customers the engagement and personalised service they want from Woolies, anytime, anywhere. The new digital beauty experiences, Virtual Try On and Virtual Consultations, are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase. About two weeks before we went into lockdown (hardly knowing what it would entail or how long it would be), we warned about the dangers of resuming with beauty treatments and in-store makeup testing, as the number of confirmed coronavirus cases was starting to become a threat in South Africa.