Webinar Planning and Preparation: What Needs to Be Done? Webinars are a powerful way to reach your audience, add genuine value, and generate powerful and lasting brand recognition. But these benefits only come with a significant investment of time. A good webinar is a careful synergy of many layers of preparation. Let's take a look at some of the more important preparatory steps to consider as you develop an effective webinar workflow. Own the Right Tools It's difficult to overstate the importance of investing in a high-quality webinar platform. The top webinar platforms on the market today deliver an impressive array of features, but it's important to remember that purchasing webinar software with every feature under the sun won't help if you don't know how to use them. Moreover, the more comprehensive your software the bigger your budget will need to be.