'Creepy' videos liken CMS giant to 'absent, drunken father' – but its market share is only rising Tim Anderson Thu 8 Apr 2021 // 15:09 UTC Share Copy Hosting company Wix is apparently running a bizarre campaign in an attempt to win over WordPress customers, causing WordPress founder Matt Mullenweg to accuse Wix of "dirty tricks." WordPress is the content management system giant, with a 64.7 per cent market share and used in some measure by 40.9 per cent of active websites, according to W3Techs. Wix by contrast has a 2.4 per cent market share, though that is enough to place it fifth, behind Squarespace but above Drupal.