We'll pay more for unhealthy foods we crave, neuroscience re

Public Release: 2-Apr-2018   New York University We'll pay more for unhealthy foods when we crave them, new neuroscience research finds. The study also shows that we're willing to pay disproportionately more for higher portion sizes of craved food items. The research, which appears in the journal Proceedings of the National Academy of Sciences (PNAS),…

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