Westpac business exec exits amidst restructure Westpac business exec exits amidst restructure The bank will combine its business and consumer divisions under a new executive as it looks to simplify its business. A A The new combined business and consumer division will be led by the current chief executive for consumer Chris de Bruin. Current chief executive for business Guil Lima will be leaving the group. “Our new lines of business operating model has given us a solid foundation for this change, with greater clarity on accountability and a common management approach across each of the six business lines,” said CEO Peter King.