What Axiata is looking for from agencies as it calls for creative pitch Details Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Axiata Group has launched its RFP for its creative account covering the Axiata corporate brand and related sub-brands. This does not include its subsidiary brands such as Celcom Axiata, edotco, or Boost. It is seeking a partner that can surprise with a fresh perspective and bold ideas, and has the capacity to execute with purpose. Previously when Axiata Group was in the midst of chemistry meetings, its spokesperson said it is seeking an agency partner which understands the company's unique needs as an Asian corporate brand, and shares its ambition to build a reputable corporate brand that provides endorsement and support to Axiata's portfolio of consumer brands across Asia.