While ultimately a noble and essential endeavour, the taxonomy has been subject to criticism from the start. However, it is a reality that the sustainable finance sector will have to get onboard with, and this means its something that marketing and communications professionals should be focusing on, now. What is the EU Taxonomy? The European Commission – an eco-warrior of epic, institutional proportions - put forward its action plan on financing sustainable growth in March 2018. Steered by the EU Technical Expert Group on Sustainable Finance (TEG), the taxonomy was a critical part of this which essentially meant that there was some consistency in what could be classified as sustainable activities. The FT has coined it the first green gold standard.