Published May 11, 2021, 1:32 PM Lockdowns brought about by the COVID-19 pandemic have certainly forced retailers to consider options beyond the physical store. Department stores such as SM and Rustan’s have offered online shopping with delivery or pick up in-store options. Meanwhile, FMCG companies and beauty brands have begun selling in e-commerce platforms like Shopee or Lazada. Thriving amid the pandemic and in the immediate post-pandemic scenario means that retailers need to take advantage of digital technology and online solutions. It also presents opportunities for retailers to reach new customers through digital marketing, as well as harness insights from data made available and think of ways to build loyalty and minimize abandoned cart scenarios.