This promoted content is produced by a member of The Drum Network. The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage. Vertical Leap speculate what a cookieless future will look like. Google’s phasing out of third-party cookies is well documented and the entire industry is speculating what this transition will mean for marketers and advertisers, as well as everyday web users. In March, Google released its first major announcement with details of what its vision for a cookie-free web will involve - and some important points were clarified. Here are the key points marketers and advertisers need to know, along with some ‘reading between the lines’.