The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. What Is Air? Food? Water? Your Business Needs to Know Prioritizing correctly is critical to survival. After that, you can thrive. There’s no time like the present to set goals. Here’s a framework I use for myself and those I manage or advise. I generally try to classify projects into three levels of priority before I consider adding resources to anything on deck: Air, Water, and Food.