In the modern world of business, things are always changing. Thanks to the rise in technology and several advancements that have taken place over the last two decades, the ability to be competitive in the modern market have never been harder. There are a whole host of reasons as to why this is the case, including simply standing out from the crowd. With the internet being ubiquitous in several aspects of modern society the modern-day consumer has more information and options at their fingertips than ever before. Finding ways of staying competitive, noticed, and reliable while maintaining the ability to