What’s trending? The most-read stories on APAC beauty market and consumer insights In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the make-up products driving Japan’s make-up recovery, the latest Beauty Broadcast episode on brand collaborations and more. 1 – ‘Storming the market’: Natural beauty brand Skinella says sheet mask sales in India are soaring Sheet masks are ‘storming the market’ in India according to natural beauty brand Skinella, which is now exploring new launches after its first three variants performed ‘phenomenally well’. Skinella offers natural vegan products inspired by superfoods such as berries, kiwis and honey. The brand is a subsidiary of Cosmic Nutracos, a beauty and wellness company that also produces the health food brand Gaia.