The rise of the Information Age has enabled widespread public access to scientific research, but it has also disseminated a dazzling array of misinformation. Distinguishing fact from fiction during a pandemic can be difficult, particularly for the significant number of Canadians that struggle with literacy. Dr. Christiane Northrup is one of many health-oriented online presences that has capitalized on social media’s wide reach. Despite a steadfast commitment to astrology and vaccine denialism, she has successfully leveraged her training as an obstetrician-gynecologist into a career focussed on women’s health spanning multiple decades. Her Instagram posts alternate between advertisements for her ebooks and short videos, during which she casually chats about her cats, fan mail, and harmful pandemic misinformation.