Read later Summary: Getting our heads around the latest headless evolution developments at Contentful. Contentful is adding apps to its platform to enable what it refers to as “digital builders”, evolving beyond being a headless content management platform. The new “content platform” strategy provides more than an API that developers use to publish content to a front-end experience. The firm created a third-party marketplace where other vendors can provide apps built using the Contentful app framework, such as analytics and translation apps. To that end, Contentful has made its APIs publicly available for its customers and partners to build custom apps. One example of this is in practice cab be seen at Swedish retailer IKEA, which built a content and merchandise app that easily enables content creators to create and publish content to the website.