Where music, gaming become one As the video game industry continues to grow and develop at a rapid fire rate, it’s important to evaluate where the music business fits into all this, typically through sync licensing and brand partnerships. Guest post by The video game industry has been rapidly developing and growing every year, and 2020 did not disappoint with an estimated revenue that reportedly exceeded both sports and film combined. With such a boom industry wide, it seems like a perfect time to reflect on where the music industry fits into all of this, namely through sync licensing and brand partnerships.