Whirlpool to build on innovations around sanitisation for washing machines in 2021 SECTIONS Last Updated: Dec 29, 2020, 05:00 PM IST Share Synopsis "This whole buzzword of sanitisation is something that has become such a big state in the mind of the consumers. It is here to stay. What we saw SARS did for Southeast Asia in terms of completely changing basic human behaviour...we will potentially see the equivalent of this (COVID-19) impact for us," Whirlpool India Vice-President Marketing Kumar Gaurav Singh said. Stating that sanitisation is a big theme that will be cutting across multiple industries, Whirlpool India V-P said Kumar Gaurav Singh said the pandemic had heightened the role of durables makers to protect consumers, be it clothes, cooking utensils, or taking care of food.