Why 10,000-hour rule is no guarantee to success in business

Why 10,000-hour rule is no guarantee to success in business


EDITORIAL
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Courtesy]
Author Malcolm Gladwell popularised the 10,000-hour rule in which he argued that the key to achieving world-class expertise in any area was just a matter of practicing the particular skill for 10,000 hours. 
If you or your organisation wants to be great at something, then work harder than your competitor(s) in gaining or sharpening certain capabilities and you will gain a competitive advantage. 
But is that always the case?
Why would a hitherto successful firm like Kodak collapse in the face of competition from “novice” firms like Facebook or Instagram?
Kodak, Instagram and Facebook were essentially in the same business of “capturing and sharing life’s moments”. Kodak had done this for 100 years by 2010 when Instagram was founded. The guys who had put in a fraction of 10,000 hours effectively killed those who had put in 100 years.

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