Why a 4pm Friday knock-off could spell good news for property By Bianca Dabu 10 March 2021 | 1 minute read SHARE As COVID restrictions start to ease, Melburnians are being encouraged to “play, stay and spend time” in the city in a bid to revitalise the CBD – with early finishes on Fridays just one part of the plan. The initiative comes from the Property Council of Australia, which has introduced ‘Fab Fridays’, a campaign that will showcase the best of Melbourne through a series of free events and incentives. Ultimately, the initiative aims to attract workers back to the office in a COVID-safe way by reigniting the excitement associated with being in the city on a Friday.