Date Time Why animal culture matters for conservation: a roadmap An international group of researchers working on a wide range of species, from elephants and crows to whales and chimpanzees, argues that the cultural knowledge of some animals needs to be taken into consideration for their conservation. The group highlighted the policy implications of animal culture in a 2019 Science paper and now provide an in-depth analysis with a roadmap for integrating animal culture into conservation, in a review, published in the Proceedings of the Royal Society B. They argue that viewing behavioural variation through the lens of animal culture can provide new insights for conservation management.