Why BTS’s Bighit Entertainment changed names to HYBE? Entertainment Why BTS’s Bighit Entertainment changed names to HYBE? The former underdog of the K-Pop world, Bighit Entertainment recently changed its name to HYBE and BTS’s fans couldn’t be more confused about its possible implications. The most amount of shock however, came from ARMYs and their fears surrounding the future of the company and BTS, but its chairman Bang Si- Hyuk laid it all to rest the moment he stepped forward with his speech He not only explained the company’s intentions behind the change but also touched upon the true meaning of HYBE.