Updated: January 30, 2021 13:28 IST The key to survival in the edtech era is customising the learning platform for adaptive learning Share Article AAA With the ever-increasing use of online learning management systems and customisable tools, reaching individual learners is becoming more feasible | Photo Credit: Pixabay The key to survival in the edtech era is customising the learning platform for adaptive learning ‘Ed-tech’ is not a new word any more. An increase in digitisation during the pandemic, constant innovation in providing unique services, and an ever-evolving consumer base has given the sector a big boost. India stands second only to the U.S. as far as growth is concerned. Between January 2014 and September 2019, more than 4,450 ed-tech start-ups were launched in India. However, 25% closed down as only 4.17% were able to raise funds. One reason is the failure to plan and customise solutions according to the customer base. Online classes are simply administered without taking into account a student’s individual strengths and weaknesses.