Updated: Why Design Strategy is relevant for all management students Share Article Why Design Strategy is relevant for all management students In today’s competitive world, organisations need a design-driven and innovative mindset to survive and thrive. From businesses to experiences, services to systems, everything is changing at an unprecedented pace and career opportunities for management candidates are also growing. Management students are trained in functional areas such as marketing, finance or HR, which prepares them to be productive. However, the key faculty of management studies is design strategy that focuses on creative planning, efficiently designing, developing and executing a strategy.