If you’ve been in the printing industry for any length of time, you’ve probably heard about G7. But what makes it so important? Does knowing G7 help you in your day-to-day work life? As a printer, making sure your customer is happy is a top priority. Print buyers — your customers — care about what the final product looks like and if the correct colors have been printed. And that is one of the biggest reasons G7 is important: it controls the visual appearance of a printed piece. Built within G7 are the tools that help assure this great visual appearance.