Today, any Kenyan entrepreneur with an Internet connection can promote their business, engage with customers, transact digitally, and leverage connected technologies to improve their operations or find new streams of revenue. Connectivity has also lowered the barriers to entry when it comes to international markets, allowing African businesses to access new markets for even greater returns. Being connected has clearly become one of the key enablers of Kenyan entrepreneurship in today’s digital age, but what role does fibre have to play? The Communications Authority of Kenya’s sector report shows that nationwide fixed broadband subscriptions increased by 4.1% between the second and third quarters of 2020. While mobile broadband subscriptions remain the primary means of Internet access for most Kenyans, fibre still acts as the backbone of Kenya’s mobile networks. Direct fibre installations provide faster and more reliable bandwidth than mobile connections, which is especially beneficial for businesses. With more Kenyan entrepreneurs now getting connected, improving the quality of those connections is the next vital step.