Identifying legitimate customers As customers continue to demand faster, more efficient transactions, Kiwi business owners are under increasing pressure to do more transactions quickly. This is where pressure points can begin to show and the area where fraudsters will target to fill their pockets at a cost to business bottom lines. When opening lines of credit for new customers and suppliers, business owners need to make sure they are dealing with a legitimate person or entity to protect both themselves and their existing customers. Not only this, but there’s a broader impetus for business owners to verify their customers in line with New Zealand’s Anti-Money Laundering and Countering Financing of Terrorism legislation.