Shares of subscription management platform Zuora (NYSE:ZUO) jumped 6.7% in the morning session after Goldman Sachs analyst Adam Hotchkiss upgraded the stock's rating from Neutral to Buy and raised the price target from $10 to $12. The new price target represents a potential 30% upside from where shares traded when the upgrade was announced. After the initial pop the shares cooled down to $9.16, up 3.6% from previous close.