This content is made possible by our sponsor; it is not written by and does not necessarily reflect the views of Engadget's editorial staff. CES is presented every year in early January in Las Vegas, Nevada, USA. Over the years, CES has outgrown its original scope as a trade fair exhibiting electronic devices, becoming a showcase for leading-edge technologies, solutions and services in a wide range of genres and from all over the world. A few years ago, the event dropped its original name, “Consumer Electronics Show,” to become known simply as CES. The J-Startup Pavilion, Where Japanese Startups Exhibit, Attracts More Interest with Each Passing Year