Now you face your biggest one yet: The virtualization of real estate. Like the arrival of the Internet, the pandemic hit us all this year. It was a historic and global event that changed our world—and our industry—forever. For real estate, it’s accelerated the shift to a virtual experience that was always in the future but never in the present. Now that this shift has finally happened, agents and brokers face new and immediate digital demands on the services they provide. Making matters even more complicated is the rise of alternative, competitive business models, always lurking in the periphery and claiming to give consumers what they want (without agents or brokerages, of course).