Being conscious about appearance is traditionally associated with women and young adults. However, this trait is beginning to expand into older age groups and men. Today, men are becoming more inclined to invest in skincare and beauty products, even cosmetic treatments to impress their peers and also feel more comfortable in their skin. This past year has seen many of us spending a significant amount of time on video calls. Whether it was for work meetings or seeing friends and family, this increase of time spent on video calls has been a cause for many men considering cosmetic procedures. This is to ensure that they are “Zoom-ready”, a term popularised during the unprecedented times of the past year. Zoom-ready means individuals wanting to look presentable in time for their Zoom call for work or even for friends. Seeing themselves on their monitor, many men have compared how they look to their colleagues. Qualities they notice is if they have wrinkles or fine lines, how their teeth look and even the way their hair is. After restrictions were lifted and beauty and cosmetic treatments could go ahead, many clinics reported a rise in the number of inquiries from men about the procedures they offer.