The name Wholesale Seeds may not be new to you. Since 2007, they have evolved from being a product supplier to building a reputation for exceptional agronomy. Now, to meet the growing demand for their more specialised agronomy advice, hands-on services and tailored solutions, Wholesale Seeds is introducing a new brand - Catalyst Performance Agronomy™. Inspired by its meaning, (an agent that promotes or speeds significant change or action) 'Catalyst' resonates highly with the progressive nature of this business. "Our new brand has a lofty vision to reshape the New Zealand pastoral sector with industry-leading agronomic product and service delivery," says CEO Patrick Davis. Innovation is inherent in everything Catalyst does, with a number of industry firsts already under their belt, including the introduction of proprietary liquid fertiliser formulations for kale and fodder beet, and the development of a bespoke drill design (backed by a university study) that allows seed to be precision sown in 30cm row spacing, in a minimum tillage situation.