Why Piggybacking on Your Brand’s Social Posts is Great for Your Career With employee advocacy, everybody wins. (And yes, that includes you.) Find out what being an employee advocate is worth your time. Julia Escano July 15, 2021 Did your boss send you to this blog to try and turn you into an employee advocate? Don’t worry, we’ll make it worth your while. Employee advocacy is when a workforce promotes their organization, most commonly over social media. It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads.