The Ready For Launch series asks questions of entrepreneurs to get the inside story behind a new startup or product launch. It was around three years ago when Gen.T honouree Carolyn Lam and her husband James Hare landed on the idea to use machine learning to automate the analysis of echocardiograms, or ultrasound images of the heart. The idea was sparked when Hare went for a routine checkup on his heart and ended up receiving two opposing prognoses—one good, the other not so good. Thankfully, the final result concluded that his heart was healthy, but it opened his eyes to an efficiency gap. The entrepreneur and investor in tech startups saw a business opportunity in making the diagnosis of heart conditions easier and more accessible to all doctors—not just sonographers and cardiologists—using AI.