Deseret News Big business is seeing what happens when ‘woke corporations’ meet ‘cancel culture’ The politics of business is changing, and across the political spectrum, corporate political giving and values face heightened scrutiny Share this story Photo Illustration by Alex Cochran After a decade that saw America’s biggest multinational corporations take public stances on issues from same-sex marriage to Black Lives Matter, a backlash has begun. It’s coming from the left and the right. Conservatives are upset with companies that don’t share their views on social and political issues, while liberals are upset with companies that don’t follow up their words with action. There is an appetite in both parties to break up Big Tech.