Five key reasons to upgrade in 2021. Jan 26th, 2021 iStock Whenever automation technology for business is the subject of discussion, it usually pertains to applications like data entry, analytics, accounting, and the like. It may be less intuitive for entrepreneurs to link automation technologies with customer service, which has a very human side to it. It may seem antithetical, even, to automate customer functions. Won’t automation make customer interactions colder and more mechanical? Won’t it make the work of customer service staff obsolete? But business owners who doubt the use of automation for customer service and support may be missing out big time. Using automation technology for this particular aspect can help businesses realize vital goals, such as: