Telecom operators have historically struggled with delivering exceptional customer service, but Windstream Enterprise (WE) hopes to right the ship with a new "WE will Commitment" to current and potential customers. In regard to customer service, Windstream's CMO Mike Flannery says: "The bar inside of the telecommunications industry isn't very high, and the pandemic has really affected employees, customers and potential customers in a way the industry probably wasn't as well prepared for, but that I feel Windstream was pretty well prepared for." Taking into consideration the new challenges that Windstream's customers were facing due to the pandemic such as ensuring their remote workforces could securely access enterprise applications from home Flannery says, "What we arrived at was a fundamental need to change our business model and how we position the brand."