Best Use of Data – RevLifter and Awin for Mobiles.co.uk Key highlights: Having delivered an impressive user acquisition campaign throughout 2018 with Mindshare and Inflecto Media, BPme – an innovative app that allows people to complete transactions at petrol stations – enlisted the pair once again in 2019. Judges commented on the detailed execution and the fact that it “…stood out from other entries for this section in particular.” Working with AI-powered personalisation platform RevLifter, Mobiles.co.uk steered away from outdated methods of incentivisation. They used a multi-tiered bespoke approach to increase sales of their iPhones range and other key specific deals. Combined with Awin’s exclusive BigUpData Enhanced Telecom feed, the savvy data algorithm sorted through thousands of handset contract details in realtime, resulting in boosted incremental traffic while RevLifter iPhone sales share on the programme increased by 150% by the end of Cyber Week.